We are taking a break while we try to figure out how to make a digital magazine financially viable.... have an idea? email alyssa at justcauseit dot com.
What exactly is business of JUST CAUSE?
JUST CAUSE is an integrated media company that includes print publications, online social networking and community events. We’re not “just a magazine” or “just a web site,” rather, we are integrating these tried and true methods in order to build a cohesive community around the causes that unite us.
Is JUST CAUSE a nonprofit?
We call ourselves a “For Benefit” company. To us, that means that everything we do should benefit the world around us. But in the black-and-white world of for-profit and not-for-profit, we're a for-profit company.
We have a really simple reason for not running JUST CAUSE as a non-profit (which we thought about doing.) We think there’s a bigger bottom line. For too long, too many businesses have made messes in the world around them, and depended on small, under-funded and under-staffed non-profits to clean up those messes. We have a not-so-secret desire to be part of a business revolution that will result in businesses adopting practices that benefit the world around them.
We know we’ll fall short of our goals. And we’ll have good reasons. Moreover, we’ll share those reasons with you. We will be creating a report card for ourselves that lists all of our goals as a “For Benefit” company. We’ll tell you how we’re doing, because if we can’t meet our goals, there are probably others who can’t either. By working together to look at the problems, maybe we can all come up with solutions together.
How do I participate?
That’s easy! Just go to our causes-based social networking website, www.justcauseit.com, and sign up. You can create your own causes, and you’ll get a homepage of your own. You can blog about your causes, communicate with people on your lists, set up and manage events to support your cause, and a whole host of other things.